Entertainment company Imaginary Ones, in partnership with fashion brand HUGO, has introduced a new customizable denim jacket integrated with web3 features.
This special edition item is part of HUGO’s denim-focused new line, HUGO BLUE, reflecting the brand’s commitment to engaging Gen-Z audiences through gaming and Metaverse platforms.
Details of the jacket were first shared with the Imaginary Ones community on Discord and X on March 12th.
Starting March 14th, community members were able to reserve the physical jacket using Tether’s USDT. All available jackets were quickly reserved within an hour of the launch.
The jacket includes a DIY customization kit featuring five exclusive patches from HUGO and Imaginary Ones. An NFC tag beneath the HUGO flower patch grants access to a WebAR-powered experience, enabling fans to personalize their digital wearables and share them on social media platforms without the need for a dedicated app.
Users can also claim a unique Roblox skin by redeeming the digital wearable. This exclusive skin can be obtained via a secret bubble room within the game, where users will also receive a matching helmet.
Upon customizing their web3 jacket and obtaining their Roblox skin, holders will receive $350 worth of Imaginary Ones‘ native token, BUBBLE Coin.
Additionally, NFT holders within the Imaginary Ones community will receive a bonus of 10-30% more BUBBLE Coin for each NFT they possess.
Imaginary Ones CEO Clement Chia expressed excitement about these features, stating, “These elements enable us to surprise and engage our users in new and creative ways, opening up fresh avenues for interaction and personalization. We are always seeking forward-thinking brands willing to challenge the norm alongside us. Through collaboration with such like-minded partners, we can create distinctive, memorable experiences that stand out in this space.”
In addition to this announcement, Imaginary Ones has been actively involved in the web3 gaming community. In 2023, they launched two web3 games, Bubble Rider and Bubble Rangers, both featuring in-game NFTs. Bubble Rangers, in particular, has garnered significant acclaim within the gaming community, amassing over 2 million downloads.
This latest initiative follows Imaginary Ones’ collaboration with Web3 venture capital firm Animoca Brands. The NFT project intends to leverage Animoca‘s expertise and resources to enhance its tokenomics and go-to-market strategy.
Summary Review: The collaboration between Imaginary Ones and HUGO in launching the web3-enabled custom denim jacket signifies a fusion of fashion and technology, catering to the preferences of modern audiences. This innovative product not only allows for physical customization but also integrates digital experiences, showcasing the potential of web3 in the fashion industry. With features like WebAR-powered interactions and exclusive Roblox skins, the jacket provides a unique and engaging experience for consumers. Moreover, this initiative reflects Imaginary Ones’ commitment to pushing boundaries in the web3 space, leveraging partnerships and creative solutions to deliver memorable experiences. As the realm of web3 continues to evolve, collaborations like this pave the way for exciting possibilities at the intersection of fashion and technology.
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