MotoGP race team Gresini Racing is introducing a new program that allows fans to buy personal team sponsorship packages, embracing elements of decentralized ownership.
Gresini Racing has teamed up with MotoGP Guru and SPORTPASS, a subsidiary of Animoca Brands, to launch a fan-driven motorsport sponsorship program. This initiative will enable MotoGP fans to purchase personal team sponsorship packages starting at 125 euros.
According to Warring, WePlay Media, the gaming studio behind MotoGP Guru, has developed the necessary infrastructure and on-the-ground teams to bring real-life experiences to fans.
Summary Review: Gresini Racing’s innovative fan sponsorship program marks a significant step towards decentralized ownership in the sports industry. By allowing fans to directly support and engage with the team, this initiative not only strengthens fan loyalty but also paves the way for more interactive and immersive experiences in the world of MotoGP.
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