Unstoppable Domains and Blockchain.com are teaming up to introduce the .blockchain Web3 domain, aiming to streamline Web3 adoption with an easy-to-use, affordable digital identity solution.
The partnership between Unstoppable Domains and Blockchain.com aims to launch a .blockchain domain name system (DNS) enabled Web3 domain, designed to enhance accessibility and usability in the Web3 landscape.
As per the announcement shared with Cointelegraph, the two entities are joining forces to apply for the registration of the .blockchain Web3 domain with the Internet Corporation for Assigned Names and Numbers (ICANN), the global authority on IP addresses and domain names.
“The collaboration will revolve around the .blockchain Web3 domain, with plans to submit the application during ICANN’s anticipated six-year registration program next year.”
ICANN is scheduled to introduce new generic top-level domains (gTLDs) by the second quarter of 2026. This gives Unstoppable Domains and Blockchain.com a year to prepare for the application of the new domain.
Blockchain.com has amassed a user base of 40 million verified users over the years, creating more than 90 million crypto wallets and facilitating $1.2 trillion in crypto transactions.
Sandy Carter, the chief operating officer of Unstoppable Domains, expressed enthusiasm about the partnership’s potential to drive Web3 adoption, stating:
“We’re thrilled to collaborate with Blockchain.com to offer users an affordable digital identity solution, paving the way for a user-friendly crypto experience for everyone.”
Echoing Carter’s sentiments, Lane Kasselman, president of Blockchain.com, emphasized their joint commitment to a user-centric web, stating:
“Our collaborative efforts underscore our commitment to a web that prioritizes user needs. We eagerly await ICANN’s approval to bring our shared vision to life.”
Pending ICANN’s approval, individuals worldwide will have the opportunity to register .blockchain domains for the Web2 ecosystem. Unstoppable Domains intends to expand domain registrations to provide specialized domain names tailored to individuals, brands, and businesses.
Summary Review: The partnership between Unstoppable Domains and Blockchain.com marks a significant step forward in the evolution of Web3 adoption. By introducing the .blockchain Web3 domain, they aim to enhance accessibility and usability in the crypto landscape, offering a user-friendly digital identity solution. With plans to apply for registration with ICANN and pending approval, this initiative holds the promise of empowering users worldwide with simplified access to the decentralized web. As both entities remain committed to a user-centric approach, the future looks promising for the widespread adoption of Web3 technologies.
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