Kraken has become Tottenham Hotspur’s first official crypto and Web3 partner, aiming to enhance fan engagement and raise awareness about cryptocurrency.
On July 16, Kraken, a leading cryptocurrency exchange, announced a global brand partnership with Tottenham Hotspur football club.
Kraken will be the official crypto and Web3 partner and the official sleeve partner for the club’s men’s and women’s teams.
The partnership is designed to improve the fan experience and help bridge the knowledge gap between fans and cryptocurrency.
Mayur Gupta, Kraken’s chief marketing officer, highlighted the growing popularity of crypto in the United Kingdom.
“As with anything we do, this partnership is focused on our mission – accelerating the global adoption of crypto so that everyone can achieve true financial freedom and inclusion.”
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