Despite reaching 175 million monthly active users, it remains uncertain if Threads can truly compete with X, formerly known as Twitter.
Meta’s Threads, launched to capitalize on Elon Musk’s acquisition of Twitter in 2023, is marking its first anniversary with ambitions of challenging X’s dominance. On July 4, Meta CEO Mark Zuckerberg announced that Threads now boasts over 175 million monthly active users, up from 150 million in April, indicating steady growth in 2024.
However, despite this user growth, it is still uncertain whether Threads can rival X, which remains a powerhouse in the social media landscape.
Threads’ First Year: A Snapshot
Since its launch on July 5, 2023, Threads has been gradually expanding its user base. The app experienced a significant spike in new users initially, largely due to its connection with Instagram. However, this initial surge was followed by a sharp decline, with monthly active users dropping from over 100 million to below 50 million by August 2023, according to SimilarWeb data.
As of June 2024, Threads’ traffic was only 9% higher than at its launch in July 2023, indicating challenges in maintaining user engagement.
David Carr, Senior Insights Manager at SimilarWeb, commented on this trend, noting: “Threads received a huge surge of interest following its launch on July 5, 2023, but building a regular and loyal audience has proven tougher. Originally, the threads.net website was mainly for directing people to the mobile app, offering limited functionality. It wasn’t until August 2023 that Meta launched a more comprehensive web version of the service.”
Threads vs. X: A Comparison
While Threads’ 175 million monthly active users is impressive, it still falls short compared to X’s 600 million users. Despite promising growth figures, Threads has yet to establish the same level of dominance as X in the social media world.
Summary Review: Meta’s Threads has shown significant growth in its first year, reaching a substantial user base. However, whether it can compete with the likes of X remains to be seen. As Threads continues to develop and expand its features, it will need to focus on building a loyal and engaged audience to truly challenge X’s position in the market.
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