A survey by OnePoll has revealed that over three-quarters of adult gamers have either never heard of blockchain gaming or have never played a blockchain-based video game, highlighting a significant untapped market.
Despite the popularity of blockchain games like Axie Infinity, Gods Unchained, Star Atlas, Decentraland, and The Sandbox within the blockchain community, their reach into the broader gaming world remains limited.
The OnePoll survey, which included 2,000 adults, found that 52% of respondents were entirely unfamiliar with blockchain gaming, while 32% were aware of it but had never played any blockchain games.
The survey also explored gamers’ attitudes towards in-game purchases and downloadable content (DLC) that become inaccessible due to game studios closing or servers shutting down. A significant 63% of participants believed that customers should receive refunds for in-game purchases and DLC lost under these circumstances.
Additionally, about one-third (34%) of respondents felt that the decision to shut down game servers and take games offline should be made by the gaming community itself.
Summary Review: The survey indicates a considerable opportunity for game developers and studios to introduce blockchain gaming to a wider audience. By addressing concerns such as the permanence of in-game purchases and engaging the gaming community in decision-making processes, blockchain gaming could potentially expand its influence beyond its current niche.
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