A bipartisan group of Senators has introduced a new bill aimed at tackling deepfakes, copyright infringement, and unauthorized AI training by implementing a system of “watermarking” content.
Bill Overview
Led by Democrat Senator Maria Cantwell, the new legislation seeks to combat AI–generated deepfakes and enhance protections for creators. The bill, named the Content Origin Protection and Integrity from Edited and Deepfaked Media Act (COPIED), outlines measures to ensure AI–generated content is clearly marked and to control the types of content AI can be trained on.
Watermarking AI Content
The COPIED Act proposes a standardized method for watermarking AI-generated content on the internet. This watermark would embed information about the originality of the content in a way that AI tools cannot remove or alter. This aims to provide clear transparency about the origins of digital content and help distinguish between genuine and AI-generated materials.
Enhanced Protections for Creators
In addition to watermarking, the bill seeks to empower creators by allowing them to embed and protect information about their content. This measure is intended to safeguard the rights of online creators, including local journalists, artists, and musicians, by ensuring their work is not misused or misrepresented by AI technologies.
Statements from Senators
Senator Cantwell emphasized the importance of this bill in her July 11 statement to the US Senate Committee on Commerce, Science, and Transportation. She highlighted that the COPIED Act aims to provide “much-needed transparency” for AI-generated content and to give creators control over their work through a provenance and watermark process.
Summary Reviews: The introduction of the COPIED Act marks a significant step towards addressing the challenges posed by AI-generated content. By implementing watermarking and enhancing protections for creators, the bill aims to maintain the integrity of digital content and uphold the rights of those who produce it.
The introduction of the COPIED Act represents a critical effort to address the growing concerns surrounding AI–generated content. By proposing a standardized watermarking system and enhanced protections for creators, this bipartisan bill aims to ensure transparency and authenticity in the digital landscape. If passed, the COPIED Act will help safeguard the rights of journalists, artists, musicians, and other content creators, while providing the public with clear indicators of the origins and legitimacy of online materials. This legislation underscores the importance of maintaining the integrity of digital content and adapting regulatory measures to keep pace with technological advancements.
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