The Adsgram platform, supported by the TON Foundation, offers a new way for developers to earn money through ads in their mini-apps on Telegram.
Introducing Adsgram
Adsgram is a new traffic monetization tool on Telegram, designed to allow developers to earn Toncoin (TON) by integrating ads into their mini-applications. This third-party platform enables developers to link their mini-apps or bots to an advertising system, making it possible to generate revenue by displaying ads.
Differences from Telegram Ads Platform
Unlike the Telegram Ads platform, which was launched in March for channel owners, Adsgram is specifically tailored for mini-apps. On June 25, the TON Community introduced Adsgram, highlighting its various ad formats, including 15-second video ads, static banners, and the upcoming channel subscription feature.
Monetization Models
Adsgram supports basic ad payment models such as cost per thousand impressions (CPM). It tracks key metrics like click-through rates, conversions, and fill rates, providing developers with detailed insights into their ad performance.
Earning Potential
According to Adsgram’s official presentation, the platform recorded up to 8 million impressions per day as of May 2024. At launch, Adsgram’s network included popular mini-apps like Gamee and Fonton Fantasy Football, with significant traffic from countries like Nigeria, Bangladesh, and Germany. Developers can earn CPMs ranging from 0.5 TON ($3.8) to 2 TON ($16), depending on the ad type and performance.
Improving Monetization in GameFi
Vadim Sterlin, co-founder of Adsgram, explained that the platform aims to address monetization challenges in the game finance (GameFi) sector on Telegram and within the TON ecosystem. Sterlin shared that as the founder of Fantongamebot, a major game in the Telegram ecosystem, he faced significant hurdles in monetizing through ads. Adsgram offers a solution by enabling publishers to earn money from advertising rather than relying solely on direct ad sales.
Support from the TON Foundation
The official launch of Adsgram follows a $50,000 grant from the TON Foundation, which helped create the platform’s minimum viable product. This support underscores the TON Foundation’s commitment to fostering innovation and growth within the Telegram and TON ecosystems.
Summary Review: Adsgram provides a new avenue for Telegram mini-app developers to monetize their applications effectively, potentially transforming the advertising landscape on the platform.
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