A new decentralized application aims to revolutionize product feedback and user engagement in the Web3 space by fostering direct interaction between users and product teams.
Developers in the Web3 space are constantly striving to create products that best serve their end users by leveraging decentralized technologies. A new DApp, Propeller, is set to change the landscape of product development and user engagement, functioning like a Trustpilot for Web3.
Built on the River Protocol, Propeller is the brainchild of LCA, a team that has previously collaborated with Web3 giants like Opensea and Moonpay. Propeller aims to enhance how product teams interact with their user base by focusing on meaningful engagement and dynamic feedback.
Propeller allows users of specific DApps or products to interact directly with team members, share their ideas, and engage with other power users. In return, users are rewarded for their valuable input.
Ensuring Timely Feedback
The team behind Propeller aims to ensure that feedback is actively collected and acted upon, rather than ignored. Greg Isenberg, CEO of LCA, highlighted the importance of timely feedback for startups, stating that it could be the difference between failure and achieving $100 million in annual revenue.
“Sharing feedback on social media in 2024 is like shouting into the void — it gets drowned out in a sea of content,” Isenberg explained. He emphasized the need for product teams to get closer to their users in a dedicated and decentralized space, creating a “two-way street between product teams and their power users.”
Utilizing Blockchain Technology
Propeller uses token-gated memberships and on-chain verification to ensure that product feedback comes from verified community members, rather than bots or fake accounts. Each membership is represented as a non-fungible token (NFT), which helps track early adopters and build reputable members and reputation-based awards.
Putting Users at the Center
Brian Meek, co-founder and CTO of HNT Labs, the Web3 venture studio behind the River Protocol, remarked that the industry is on the verge of seeing the most valuable aspect of Web2 — messaging apps — being developed and embraced on Web3 platforms.
“In order to facilitate this shift and drive large-scale adoption, we need high-quality, purpose-built products that have familiar features and align with user needs and preferences,” Meek said.
This ethos is shared by others in the industry. Amanda Cassatt, CEO of Web3 marketing agency Serotonin and former CMO for Consensys, emphasized the immense value of creating products with true utility that fulfill a need for end users.
Summary Review: Propeller represents a significant step forward for the Web3 space, offering a platform that enhances user engagement and feedback, ultimately driving the development of more user-centric products.
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